How Hallmark built a holiday media empire, complete with cruises
LOS ANGELES — The holiday season is Hallmark's Super Bowl. Hallmark, a holiday media empire, has expanded into the experiences business with events such as a Hallmark Christmas Cruise and the Hallmark Experience festival in Kansas City, Missouri. This year, Hallmark has 80 hours of original holiday-themed programming, including 24 movies with titles such as "The Snow Must Go On" and "Christmas at the Catnip Cafe". The company's content has helped competitors like Lifetime and Netflix produce holiday romantic comedies in the vein of Hallmark movies. The expansion into entertainment is seen as a way for Hallmark to stay relevant and diversify its business beyond just cards and retail products. The company produces about 100 movies a year, both holiday and non-holiday films.
Publié : il y a 5 mois par Samantha Masunaga - Los Angeles Times (TNS) dans Business Travel
This year alone, Hallmark has 80 hours of original holiday-themed programming, including two unscripted series, two scripted series, a holiday special and 24 movies with titles such as "The Snow Must ... [6283 symbols]
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