How Hallmark has built a holiday media empire - complete with themed cruises
This year alone, Hallmark has 80 hours of original holiday-themed programming, including two unscripted series, two scripted series, a holiday special, and 24 movies with titles such as "The Snow Hallmark has expanded into the holiday media empire, offering 80 hours of original holiday-themed programming this year and 24 movies. The company has also expanded its experiences business into the experiences business, with a Hallmark Christmas Cruise and the Hallmarks Christmas Experience festival in Kansas City, Missouri. The expansion into entertainment is a way for Hallmark to stay relevant to its heritage and diversify its business beyond just cards and retail products. As a privately-held company, Hallmark did not disclose its financial situation, but executives acknowledge the holiday season is a key driver of entertainment revenue.
Được phát hành : 5 tháng trước qua Samantha Masunaga | The Los Angeles Times trong Business Travel World
This year alone, Hallmark has 80 hours of original holiday-themed programming, including two unscripted series, two scripted series, a holiday special, and 24 movies with titles such as "The Snow Must... [6285 symbols]
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